Key Takeaways
- TikTok now gives a STEM feed to all customers by default within the US, UK, and Eire to advertise instructional content material.
- TikTok has confronted criticism for its addictive design and its affect on psychological well being, so the STEM feed goals to counteract this.
- CEO Shou Chew believes the STEM feed promotes a ardour for math and science, signifying TikTok as a spot for studying.
Have you ever been endlessly scrolling TikTok currently? Nicely, you probably have, don’t be concerned you are not alone. The app, which has tens of millions of customers all over the world, is thought to be a pretty good time sink. However now, TikTok is seeking to reinvent the wheel a bit, by giving all customers entry to a feed that makes countless scrolling educational. Intrigued?
TikTok not too long ago introduced that it is bringing its STEM feed to all customers in the US, United Kingdom, and Eire by default. Previous to this announcement, the STEM feed was solely turned on by default for customers underneath the age of 18. The feed was opened to all users in Canada earlier this month.
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What’s the STEM feed?
Open your cellphone and be taught one thing new
TikTok / Pocket-lint
TikTok’s STEM feed is supposed to be a spot to search out instructional movies associated to science, expertise, engineering, and arithmetic. Basically, it is a spot you go to be taught one thing whereas being on TikTok somewhat than simply being entertained by cats or folks doing dumb issues.
After scrolling by the STEM feed for a couple of minutes, among the movies in it are literally fairly good. The primary video I watched was somebody explaining how a cruise ship floats, and the opposite video was about an extinct species I did not even learn about. I can see how this part on TikTok might really be a pressure for good on the platform.
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Why is TikTok opening up the STEM feed to all customers?
It might have one thing to do with the criticism the app has confronted
TikTok launched the STEM feed part again in early 2023, after dealing with criticism from lawmakers, rights teams, and some in the press that argue TikTok is dangerous to younger folks, and is designed in a approach to be addictive, so it could possibly hold customers engaged for so long as doable.
It is not simply issues about dependancy both, TikTok has additionally been criticized for its potential affect on its person’s psychological well being, as outlined in a report by the Guardian final 12 months.
TikTok could also be seeking to the STEM feed to advertise the constructive affect the app can have. In U.S. congressional hearings final 12 months, TikTok CEO Shou Chew said he believes the STEM feed is “inspiring a brand new era to find a ardour for math and science.” He additionally expressed on the time that the feed already had over 116 billion views on the time.
By making the STEM feed out there to all customers by default, no matter age, TikTok is signaling a shift in its advertising and marketing technique: it needs to market itself as a spot for studying, not simply endlessly scrolling memes to your coronary heart’s content material.
The STEM feed is on the market now on TikTok. You will discover it by scrolling to the left previous the Discover feed. The app’s settings, underneath content material preferences, mean you can flip the feed off.
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