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The digital camera for an ideal Instagram feed

Key Takeaways

  • Compact and colourful Panasonic S9 appeals to content material creators for $1,500
  • Customizable colours with in-camera LUTs supply Instagram-ready look
  • Lack of superior options like sizzling shoe and weather-sealing might deter professionals



Instagram and different visually targeted social networks have undoubtedly performed a task within the evolution of the digital digital camera. Maybe the best instance of that is the current development towards cameras made not for photographers however content creators, creatives who want each stills and video to feed the algorithms. The Panasonic S9 is one such digital camera. Designed with a wholesome mixture of each nonetheless and video options, the S9 crams a full-frame sensor into a colourful but minimalist physique, all for round $1,500.

Whereas social media has influenced a couple of digital camera, the Panasonic S9 is arguably the digital camera that feels most in tune with Instagram. Moreover the touchscreen interface, the S9 integrates LUTs, or built-in coloration profiles ideally suited for followers of Instagram’s filters — or actually any photographer that may quite spend extra time behind the digital camera than the pc. The 4 coloration choices additionally make the S9 look good within the behind-the-scenes images as nicely. However, as one of many extra reasonably priced full-frame mirrorless choices, the S9 makes just a few unusual cuts to its listing of options.


Is the Panasonic S9 the proper entry-level mirrorless for content material creators and Instagrammers? Or are the cuts simply too huge to disregard? I spent just a few weeks with the S9 to seek out out.

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Panasonic Lumix S9

The Panasonic S9 is a compact full-frame mirrorless digital camera designed for content material creators and vacationers. The 24.2-megapixel full-frame sensor delivers colourful photographs that may be personalized in-camera by means of using customized LUTs. The minimalist design makes the digital camera each straightforward to be taught and extremely moveable. However whereas Instagrammers might love the touchscreen interface, professionals and severe photographers will miss the viewfinder, sizzling shoe slot, and ergonomic grip. It additionally lacks a mic port, secondary card slot, and weather-sealing.

Execs

  • Compact, colourful design
  • Customizable colours utilizing LUTs
  • Wonderful picture high quality
  • Competative $1,500 body-only worth
Cons

  • Lacks a sizzling shoe slot and mic port
  • Lacking grip and viewfinder is much less comfy
  • Digital shutter solely
  • Slower autofocus efficiency with motion

Specs, worth and availability

The Panasonic S9 was introduced in Could of 2024. The mirrorless digital camera boasts a 24.2-megapixel full-frame sensor, 30 fps max burst pace and 6K video at 30 fps all inside a light-weight, compact physique. The S9 retails for about $1,500 by itself, or about $1,800 with a package lens. The digital camera is out there from a number of main retailers.

What I like in regards to the Panasonic S9

The most effective characteristic could be summed up in two phrases: Customized colours

One of many Panasonic S9’s standouts caught my consideration earlier than even opening the field: the value. At $1,500 for the physique solely or $1,800 with a 20-60mm package lens, the Panasonic S9 is likely one of the extra reasonably priced mirrorless cameras that also have the bigger full-frame sensor.


The S9 is available in extra than simply black. I examined out the digital camera with a beautiful olive inexperienced wrap and instantly fell in love with each the look of the digital camera and the scale. Atheistically talking, the S9 is gorgeous to take a look at with its coloration choices and minimalist design. However the S9 can be one of many extra compact full-frame our bodies, weighing a couple of pound when you add within the battery however measuring underneath roughly 5 x 3 x 2 inches. It is a travel-friendly digital camera for certain.

Whereas I cherished the colour on the outside, the S9 additionally has distinctive coloration choices on the pictures themselves. Like different Panasonic cameras, the S9 presents in-camera LUTs. Within the easiest phrases, which means you possibly can simply customise the colours on the photographs, form of like making use of an Instagram filter earlier than the picture is even taken. Whereas different Panasonic cameras just like the S5 II have this characteristic, the S9 has a devoted button for it. The S9 can be suitable with the Lumix Lab app, a a lot simpler technique to create unique LUTs, whereas the S5 II is predicted to realize compatibility with later firmware however does not but help the cell creation of those coloration profiles.


The Panasonic S9 with an iPhone and the Lumix app

Plus, the Lumix Labs cell app makes it straightforward to create your individual LUT or customized coloration filter. After connecting the digital camera to the system, you possibly can switch some photographs, edit them within the app, after which save these edits as a brand new LUT. Then, you possibly can switch that LUT again to the digital camera as a coloration setting and choose it utilizing the LUT shortcut. The shortcut lets you edit your pictures as you are taking them, which is an distinctive instrument for spending extra time behind the digital camera and fewer time behind the pc. An alternative choice is to obtain LUTs from different creators contained in the app.


A sample image from the Panasonic Lumix S9 with the black and white Leica color profile

Even with out the LUTs, nevertheless, the S9 has some lovely coloration profiles built-in, together with Cine-like profiles and my private favourite, Leica’s monochrome modes, which provide wealthy distinction with out the price of an precise Leica.

Noise discount in low gentle is fairly respectable as nicely, partly because of that lower-resolution sensor.

These coloration profiles are added to a 24.2-megapixel full-frame sensor. Positive, you will get a better decision with pricer cameras, however photographs coming from the S9 are wonderful. The package lens produced sharp topics and the LUTs delivered wonderful coloration with out hours of modifying. Noise discount in low gentle is fairly respectable as nicely, partly because of that lower-resolution sensor.


Stabilization, a quick burst pace, and wonderful eye detection autofocus additionally work collectively to assist even novices take good pictures. I used to be in a position to fastidiously hand maintain longer exposures to blur the motion of a river and visitors, all utilizing the 5 stops of sensor-shift stabilization. Whereas the slowest shutter speeds will want a tripod, I may simply handhold photographs at a tenth of a second and get some enjoyable movement blur with out handshake.

I’ve used cameras that would get considerably decrease than that 1/tenth of a second, however contemplating the value, I discovered the stabilization to be adequate.


A sample image from the Panasonic Lumix S9 at 1/10th of a second

I used to be additionally extremely impressed with the digital camera’s eye and face detection autofocus because it rapidly locking on to an individual or an animal. The one difficulty I had with the topic detection is that it wouldn’t acknowledge a darkish topic on a darkish background, comparable to a chestnut brown horse inside a shadowy steady. Which means you might have to assist it out a bit in case you are working indoors.

A sample image from the Panasonic Lumix S9


Entry-level cameras are usually on the slower finish, however the Panasonic S9 can shoot as fast as 30 fps. That is due largely to the truth that the digital camera does not even have a bodily shutter, solely an digital one (like what a smartphone makes use of). The place the S9 reveals its funds worth in pace is that these bursts are restricted to round 32 pictures, so you possibly can solely shoot for a couple of second if you happen to go away the digital camera on its quickest burst pace.

The whole lot that I cherished in regards to the pictures coming from the Panasonic S9 additionally stretched into video. The colours, topic detection autofocus and stabilization all carryover to video. The S9 is able to 6K at as much as 30 fps and can even shoot with the total sensor, quite than a crop.

What I did not like in regards to the Panasonic S9

Superior options (and a few normal ones) are missing

A photo of the Panasonic S9 back


Whereas I in a short time fell in love with the colour wrap and aesthetic on the Panasonic S9, I discovered the ergonomics missing. There’s nothing in the way in which of a grip, which helps the digital camera keep compact however tends to be uncomfortable if you happen to’re taking pictures for hours (and may play a task in my incapacity to get tremendous sluggish shutter speeds handheld). My wrist tended to get sore fairly a bit sooner working with the S9.

Within the title of dimension, Panasonic additionally axed the viewfinder, so there’s simply the LCD display screen to shoot with. I additionally sorely missed the joystick that I exploit on my different cameras to rapidly alter the autofocus level. As a substitute, it is adjusted extra like a smartphone by tapping the touchscreen.


One oddity of the S9 is that the metallic slot for sliding in a flash on the high is a chilly shoe quite than the extra conventional sizzling shoe. Which means that, whereas it seems to be just like the S9 may use flash, it might probably’t. A chilly shoe doesn’t talk with the digital camera like a sizzling shoe does. It is basically a holster for a steady LED gentle, nevertheless it’s not able to firing a flash on the correct second. Videographers and vloggers must also observe that the digital camera does not have any form of mic port. Each stills and video shooters must also know that the digital camera has a single SD card slot, quite than the 2 extra generally discovered on professional-grade fashions.

Videographers and vloggers must also observe that the digital camera does not have any form of mic port.


The S9 additionally joins the rising listing of cameras that use solely an digital shutter, quite than a mechanical one. The digital shutter is quicker and, in good lighting and sluggish or stationary transferring topics, most will not discover any points. However, digital shutters prior to now have been identified to expertise banding underneath sure varieties of synthetic lights, the place the picture seems to have nearly a coloured stripe working by means of it indoors. Digital shutter can even distort fast paced topics, comparable to trains. Whereas I didn’’ detect these points throughout my assessment, I additionally did not get a chance to attempt the S9 in each scenario, like photographing a practice or working underneath florescent lighting.


Whereas I cherished the attention detection autofocus, I discovered the main target system general on the S9 a bit missing with sooner motion. The S9 had a tough time maintaining with topics working straight for the digital camera, delivering fairly just a few smooth frames. In low gentle, the topic detection efficiency suffers. The digital camera does okay with movement at a strolling tempo, or working backward and forward quite than straight on the digital camera. However the trickiest autofocus eventualities churned out extra smooth pictures than sharp ones.

A sample image from the Panasonic Lumix S9

The Panasonic S9 additionally doesn’t have any form of weather-sealing, so it wants further safety if you wish to take pictures within the rain. However, regardless of the title, weather-sealing is sweet for extra than simply inclement climate. As an unsealed digital camera, count on the sensor on the S9 to get dusty sooner consequently.


Is the Panasonic S9 value it?

The S9 is not for me, however smartphone photographers transferring as much as an actual digital camera might like it

A closeup of the Panasonic S9

The chilly shoe slot, lack of climate sealing, and inadequate ergonomics imply the Panasonic S9 didn’t make it onto my private want listing. However, I am additionally knowledgeable photographer, which isn’t the viewers meant for this form of digital camera. The query shouldn’t be if the Panasonic S9 is value it, however quite, who goes to like the S9.

Panasonic S9 is the form of digital camera that Instagrammers seeking to step up from the smartphone’s faux background blur are going to fall in love with.


With its built-in LUTs, full-frame sensor, touchscreen interface, and compact dimension, the Panasonic S9 is the form of digital camera that Instagrammers seeking to step up from the smartphone’s faux background blur are going to fall in love with. If the one digital camera that you simply’ve ever used is a smartphone, then you definitely’ll love the compact dimension, touchscreen and easier management scheme. The picture high quality is superb and the flexibility to customise the colours with LUTs will create a huge impact on anybody who loves Instagram filters however desires a extra customized look. One other group that I believe might love the S9 is vacationers, because the digital camera is fairly compact, although the L-Mount lens household may use just a few extra compact choices.

Nevertheless, creatives that want flash, all-day ergonomics, sports-ready autofocus, weather-sealing, and plentiful ports for mics and equipment will need to skip the S9. Whereas the picture high quality is not fundamental, the ergonomics and have listing are, pushing creatives that want extra options in the direction of choices just like the Panasonic S5 II, which sits one other $500 larger, or one other model solely.


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