OpenAI staffers reportedly ‘stunned’ by ‘ominous’ brand rebranding

OpenAI may bear large adjustments subsequent yr, which embody getting a model new brand. In line with Fortune, although, workers members had been lower than enthused once they bought a sneak peek of its supposed new brand at a current company-wide assembly. The corporate’s hexagonal flower image, which has turn out to be fairly recognizable due to ChatGPT’s popularity, is gone. As a substitute, it is changed by a big black “O” or a easy ring or circle that staffers reportedly discovered to be devoid of creativity — ominous, even.

Based mostly on how the publication’s sources described it, the brand new brand appears like the exact opposite of OpenAI’s present one, which was designed to symbolize “precision, potential and optimism.” The corporate apparently began its redesign efforts a yr in the past after hiring new folks for its inside artistic and design staff. Fortune says one of many causes OpenAI goes for a model new look is as a result of it does not personal the typefaces used for its brand and its web site. The corporate is, maybe, seeking to solidify its identification because it turns into extra of a family identify.

Fortune additionally beforehand reported that OpenAI is altering its convoluted non-profit company construction subsequent yr. The corporate began as a non-profit, and a non-profit entity nonetheless controls its for-profit arm. Sam Altman, OpenAI’s CEO, reportedly advised workers that the corporate is moving away from its non-profit structure and is turning into a extra conventional for-profit firm. If OpenAI’s leaders hearken to worker suggestions, although, then the brand new OpenAI will debut with one other brand and never one which even its personal folks discover sinister.